IDTV Docs and AVRO present a documentary by Paul Rigter

The Nose - Searching for Blamage

Alessandro Gualtieri is a vanguard perfumer, who calls himself ‘The Nose’.

He wants to design his new perfume Blamage by abandoning all the common rules for designing perfumes. For inspiration he travels around the world, but the farther he goes, the more he seems to disrupt not only his environment but also himself.

Will Blamage become a real blamage?

Paul Rigter
Gregg Telussa
Hugo Goudswaard
Daan Wierda
Hein Verhoeven
Barend Onneweer
Suzanne van Voorst
Carolijn Borgdorff


Eric Vloeimans

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Alessandro Gualtieri is an Italian perfumer who calls himself 'The Nose'. He lives with his Dutch wife and children in Amsterdam. As an independent spirit in the big perfume industry, he only follows his own nose. He designed perfumes for major companies, but after being rejected more and more for his radical concepts, he decided to launch his own perfume line in 2007: Nasomatto (Italian for 'crazy nose'). Now his brand represents nine perfumes with intriguing names like Black Afgano, Pardon and Narcotic Venus, that are sold worldwide in high end perfume stores.
For his tenth and last perfume for Nasomatto he considers the title Blamage. He wants to design Blamage by making real mistakes and using coincidence, because he is inspired by some very famous perfumes that were created by mistakes during the process. The quest for Blamage takes him to the other side of the world, but the farther he goes, the more he is confronted with his restlessness and drive for perfection.

The Nose - Searching for Blamage is a coproduction between IDTV Docs and AVRO with funding from Mediafonds

All rights reserved 2014 IDTV Docs / Avro



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2013, the Netherlands

52.30 minutes

16 : 9

English / Italian / Dutch

English / Dutch